11 October 2024
CalMac Launches 'Lion's Island Adventure' project to celebrate island life
Caledonian MacBrayne (CalMac) is excited to announce the launch of a new initiative, "Lion's Island Adventure", designed to showcase the beauty and charm of Scotland's west coast islands and peninsulas through the eyes of young residents.
The project invites primary schools across the network to join in the fun by receiving a cuddly lion mascot. Puoils are encouraged to take their lion on adventures around their local area, visiting favourite beaches, parks, and landmarks. Through photos, videos, drawings, and written stories, pupils will capture their unique experiences and create a vibrant portrayal of island life. So far, all primaries across the Outer Hebrides have signed up to take part.
The project aims to highlight the beauty and diversity of Scotland's west coast islands and peninsulas, while also fostering a sense of community and belonging among young people. The collected materials will be shared online to inspire others to visit and experience these special places.
"We believe that children have a special connection to their surroundings. By participating in the 'Lion's Island Adventure' project, pupils will have the opportunity to express their pride in their island home and inspire others to explore the wonderful destinations we serve."
Julia McIntyre
Brand Campaigns Manager